Little Knitty Bittys Product Development

Little Knitty Bittys is a loom knitting kit featuring an adorable animal friend devised by Laura Morrison while we were at PlayMonster. My role was in character concept artwork, turn arounds for our CAD designer, character color concepts, knit design, craft project design, instruction copywriting and project step illustrations, packaging illustration (that cute knit background), and direction for my fellow illustrator Debbie Scheller on character illustration for instructions and packaging.
Completed Product










Logo Design Process





Knitting Wand Design



Character design concept art and various visual brand development pieces.









